5 edition of Digital selling found in the catalog.
Includes bibliographical references and index.
|The Physical Object|
|Pagination||xvi, 75 p. :|
|Number of Pages||82|
|Why embracing the social web is vital How the sales role changes in a digital environment Preparing to go online The lead generation model in a digital world Measuring the new Digital Sales Funnel Creating value-the how and why of content The journey from engagement to opportunity Getting noticed Tools and platforms.|
With an increasing volume of customer time and attention being devoted to mobile and social channels, sales teams need to ensure that they are visible and available online. Until now this has been an area largely left to marketing, but as disciplines converge, sales people need to add digital skills to their existing skillset and how to translate core selling expertise into online business development. Digital Selling cuts through the abundance of information to help guide salespeople in acquiring the core digital skills needed to understand the new models of consumer behavior. It also explains how to build a brand that is relevant, visible, and has value for the consumer. Author Grant Leboff reveals why embracing the social web is vital, how sales roles change in a digital environment, how to build an online network, how to create structure and time for your lead generation, how to get noticed, and how sales and marketing can work together--The sales and marketing functions are increasingly converging, with lead generation now frequently arising from digital promotional campaigns, and the opportunities for tried and tested consultative sales techniques diminishing in the face of scarce customer attention and availability, as well as a plethora of readily accessible comparative product information. To take part in this process, salespeople need to understand and interact with customers via multiple channels, participating in social media in collaboration with marketing to influence purchasing decisions and convert contacts to sales. Digital Selling makes sense of the new paradigms in which a salesperson now operates. It outlines the new strategies required to make the most of the plentiful opportunities that exist, and provides the practical advice salespeople need to use the social web effectively, generate leads and sell more-- File Size: 7MB.
is easily one of the most popular overall ecommerce platforms on the web today. In other words, it should not be regurgitated content from your blog or contain information people could find freely on the web.
— Another popular option for selling online courses.
Digital selling Learn more: 6 profitable digital product ideas to sell online For a little inspiration when creating these products, explore the top types of digital products listed below:• The aim is to get something out there as quickly as possible so that you can put your concept to the test and develop from there.
Swipe Files A swipe file is a document that Digital selling valuable assets for a particular goal, hobby, or job. You can record your own music, then make it for sale anywhere you wish. Sellers can effectively guide buyers toward a purchase by using proven conversation techniques. Basically, Digital Selling involves leveraging digital assets. Range of advanced pricing options• The important thing is to make sure the information in your swipe file is truly premium.
E-books According to a report, more than 220 e-books were sold in 2015, and experts predict that e-books will eventually outsell physical books in terms of sales. Secondly, you are able to do significant research about your prospects via social before reaching out so that you can connect with them in relevant, helpful ways. With many cost-effective providers of email newsletter distribution, sending regular branded emails and newsletters to communicate updates, promotions, and events with your audience Digital selling to keep them engaged and connected with your brand.
They are open to conducting their own research online and in social media, reading reviews, pitches, and opinions to keep them warm until the digital seller even swoops in. Below are the focus areas for the 2020 release wave 2. Instead of selling individual digital products, you can bundle them together and lock them behind a paid subscription to generate recurring revenue.
What is your churn rate, loyalty score, rate of customer satisfaction? These might originate from product page reviews as well as standalone reviews on blogs and other websites. Are you a primary or secondary supplier?
Today, they can play similar games on their phones or tablets Digital selling an app. In other words, your goal as an entrepreneur who sells digital products should be to create more products and convince your existing customer base to buy them. We strive to provide individuals with disabilities equal access to our website. Music or art sells digital sheet music for video game soundtracks.
In terms of format, you can create a tutorial or guide however you wish.
Gumroad digital products SendOwl comes highly recommended if you're seeking a digital product distribution channel.